At a glance
The streaming company has hired Roberto Stanichi as its new Vice President of Consumer Products and Experiences.23
Stanichi arrives from Mattel, where he served as a long-standing executive and most recently as president, chief marketing and brand officer.123
In his new role, he will manage the company's global licensing business and global experiences division, which includes Netflix House activations.23
Where sources agree
- Netflix hired Roberto Stanichi3 of 3
- Stanichi previously worked at Mattel3 of 3
- New title is VP of Consumer Products and Experiences3 of 3
Who covered this
3 National
Sources
- 1The Hollywood ReporterNetflix Taps Mattel’s Roberto Stanichi to Lead Consumer Products and Experiences ↗
- 2DeadlineNetflix Woos Mattel Veteran Roberto Stanichi To Lead Consumer Products and Experiences ↗
- 3VarietyNetflix Names Mattel Executive Roberto Stanichi as VP of Consumer Products and Experiences ↗
Based on reporting from these reputable newsrooms and reviewed by Orbit’s editors. A fact appears only when at least two sources report it. Orbit is not affiliated with these publishers.
